In-Stat/MDR study shows changing consumer attitudes - Phoenix Business Journal:

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"In a time of intense competition andindustru consolidation, consumers' perceptions of their wirelesw carriers are critical factors in the battle for market share," said Clint Wheelock, director of In-Stat/MDR's Wireless group. "Whil the industry's service levels remai strong in several key there are a number of opportunitiesw for improvement in quality of servic andcustomer service, as subscribere grow increasingly willing to switcnh carriers in the pursuit of bettert service." The study also found that Sprin t subscribers have the longest average tenure and T-Mobile subscribersw have the shortest.
Verizonh Wireless subscribers were the most impressed withtheir provider's qualitgy of service. Wireless phone providerz should alsotake note, In-Stat/MDf researchers said, that consumers' willingness to switch providerds has increased dramatically in the past with nearly 20 percent of survey respondentsa having stated that they "definitely will" or "probably switch in the next 12 months, compared with only 14.5 percent in July 2003. In-Stat/MDR offerz information resources and analytical assets totechnology vendors, servicwe providers, technology professionals, and market specialists worldwide. For .