The Gas Guy: He's big.He's bad. He's true blue. - Atlanta Business Chronicle:

xszeyluje.blogspot.com
The ad agency's thought processa was to cash in on Atlant aGas Light's reputation for reliability. Reliability equals true "To bring true blue to we came up with the Gas saidDebra Mager, BBDO South executive vice . The agency auditioned more than 200 comicsa to fill the blue flame Through the miracles ofintegrater marketing, Gas Guy was everywhere: broadcast and print ads, Georgia Publid Broadcasting pledge drives, even local Christmas "We worked hard to put the Gas Guy in your face whenever we could," Mager said. GNGS ended up with a 31.3 percent market share, just 1.2 percentf in front of second-place finisher Scana Energy. With 1.
4 million customers at stake, that was a margin of aboutf 30,000 accounts. Will we see more of the continuint saga of theGas Guy? Can he sell gas, or is he just full of it? Stay SAAB STORY. The folks at Norcross-based recently e-mailed 400,00p lucky consumers a secret code that unlockx an exclusive SaabWeb site. The site then allows consumerx to receive a certificate fora $1,00o discount on a new car. "It was a real challengd [to limit access]," said Sally Witzky, Saab account supervisor at The Martihn Agencyof Richmond, Va. "Buf we figured it out.
" The Internet campaign was supported with a mailing that went tofive hand-picked Witzky would not say how much it cost Saab to producs and mail the oversized but 500,000 of the six-ounce packagexs were mailed. The mailing went to Chicago, New Miami, San Francisco, and Los but, alas, not to Saab's hometown of TAKE A BOW-WOW. Georgia State University's Dr. Kenneth Bernhardyt recently was elected chairmann of the Board of Trustees of the America MarketingAssociation Foundation.
The Chicago based philanthropic foundation financially supports and createes programs that benefit the public through the useof Bernhardt, the Regents professor and Marketing Roundtabl Professor at GSU, is the braind behind Atlanta's annual MAX Awards (Marketing Awards for Excellence). INVITATION OR `AD'-VITATION?? Selected Atlantans received a mailing inviting them toa six-courss dinner to celebrate the seconc anniversary of culinary prima donna Guentef Seeger's chic-chic restaurant. But the faux neglected to mention theprice -- $175 per BRANDING IRON.
The Atlanta Ad Club and Emory University'd Goizueta School of Business are bringing threre heavyweightsfrom consulting, industry and academias under one roof to discuss "Buildinv the 21st Century Brand." Al author and chairman of Reis & Keith Reinhard, chairman and CEO of DDB Worldwide Communications Group Inc.; and Dr. Jag professor at Goizueta Business School, will examinew the power of the Details: Marketing Leadership Series, from 8:30 a.m. to 3 p.m. Nov. 5 at Goizeutza School of Business, Emory University. Cost: Register online at emory.edu/BUS/EXECED or call (404) 727-2200.
YOU'VE COME A LONG WAY, BABY: The Art Institute of which has nurtured so many of those toilintin Atlanta's ad business, celebrated its 50th anniversary Thursday, Oct. 21, with a daylongg open house at its new campus near Perimeter Spacially challenged at its former site near Lenox the school neededmore room, said spokeswoman Kim Now offering courses in cutting-edge technology and computet design, the institute was founded in 1949 to teach women secretarial skills and Speedwriting. RISKY -- OR IS THAT RISQUE?
Advertisingv guru John Krubski, chairman of ITLC (International Thought Leadership Council), promises to reveal everythinbin "He Who Dances Naked First Gets to or Guideposts for Navigating the Next Millennium"atg the Oct. 28 meeting of the Atlanta Ad Details: 6 to 8 p.m., Oct. 28 at the Sheratonn Buckhead. Members, $25; non-members, $35. Register onlinre at atlantaadclub.org or call 770-649-8872