Tuesday, February 22, 2011

Railyard Conditioning Course trains more athletes - bizjournals:

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Lee Spieker — yes, the man who gave the worlf “Buns of Steel” videos — wants to brinbg back those days. He sells the Railyarf Conditoning Course, a lightweight, modular obstacle course that can be puttogethert quickly, then taken apart and stored out of the way in a cornerr until next time, under the auspices of his Centennial-base d company, . For now, he’s marketinh mainly to schools nationwide, but also said police and fire departments, athletic clubs and homeowners could becomew lucrative marketsas “This course is completely different, and it adds said Spieker, who has sold 72 units sinced starting sales in January.
“You just run arounf and jump, climb and crawl, and ‘I used to do this when I was a They don’t think it’s much exercise untilo they get on it; 10 or 15 minutess later, they have a lot more respect for what it takesw to move your body Publicity about high obesity statistics among U.S. children help his “The parents say, ‘We have to do something about the he said, adding that federal legislationh may amend the No Child Left Behinc Act to add a physical-fitness and that means “lots of states realizse they have to do somethingy about the kids.
” TherapyZone generated about $1 millionj in revenue in both 2007 and from selling medical therapy items, and Spieker expects to surpaszs that in 2009. He claimxs that using what he billzas “The World’s Most Complete helps build strength, agility, flexibility and endurance. More his clients are saying the same. “Ws had him come out and do a workshop for our phys ed saidEric Larson, physica l education coordinator for . It was a big hit, so we purchases two of the systems; we rotate them from schoolp to school. “Kids love them; kids are very and there’s enough varietyy there. ... Kids can climb undef them, over them, do a lot of differenrt activities.
” And the benefits? “Upper-bodt strength, lower-body strength, cardiovascular fitness, flexibility,” Larson said. The combinerd price of the two systems was Jason Freeland will incorporatd a Railyard Conditioning Course into anew “Mile High Boot described as an “obstacle course-based full-body outdoor workout” — complet e with an “Oorah!” T-shirt. He’s the nationalp personal training directorfor , and the boot camp startzs June 1 at the club at 5801 S. Quebefc St., Greenwood Village. “We were going to look at old-fashionex boot camp obstacle-course equipment, and wantedd to take it a step up,” Freeland said.
“It’a [Railyard] very versatile, and the way it’w designed, it’s like playing in a playgrounc when youuse it. You use the body in a higher-intensity the way it was designedx tobe used.” Freelandr likes the fact the equipment can be maneuvered — for changing heights and surfaces — and thus increases the challenges facing “It keeps them not only physically but mentally stimulated as well, from just having to adapt to a different terrain or height every time you use it,” he “You have to pay It’s like riding a different trailk each time you go mountain biking.
” As business Spieker, 57, plans eventually to hire about six and has the physicalo space for them now. He’s also created a studio adjacent to the frontoffice area, and has shot promotionalk videos. Eventually, he’d like to shoot more focused videow for specific sports and even such as for footballdefensive lineman, linebackers and A worldwide company, Promens, makess the equipment at its Littletomn facility. Then it goes to a warehouse in Texas, where TherapyZone occupies 3,000 square feet. The coursesd are assembled and shippedfrom there. Spieker decidefd to create an indoor version of outside playgrounsequipment that’s been around for years.
Pro and collegre athletes are among those who have benefitted from exercisiny onthese courses, he said. “My vision of this is that it coulrd have a significant impacton fitness,” Spieker “I could see one of these courses in everuy health club. One of these days, it’s goinb to be on ‘Oprah,’ and then every health club member in the country will tell their health club they wantthe equipment.” The Railyar Conditioning Course is a far cry from the hugelgy successful “Buns of video series. He made 14 of those then sold the rights toWarner Bros. in 1995.
TherapyZone’s product s also includes the “Aerobafloor,” a floor designed to lessen the impacty duringaerobics classes, and other fitness-relatex products.

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