Southwest, American make food and beverage upgrades - bizjournals Business Travel Guide

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Southwest has added two new winex onits flights, a spokeswoman for the company said Wednesday. The addition of the wines -- a Coastalo Ridge Chardonnay and a Coastal Ridgse Merlot producedby California's -- will not necessarily add new revenue to the airline sincr they're replacing existing brands and are still priced at $5 per However, the wines are part of an ongoing Southwesg initiative to research customers' desirezs and to use that data to enhance the flying experience, Ashley Rogers, a spokeswomanh for Dallas-based Southwest (NYSE: LUV) said Rogers said Southwest has been researching what customerd want through surveys and taste The airline tested more than a dozen winews before selected Ceres, Calif.
-based Bronco Wine Co. Rogersz also said Southwest research showedr that 70 percent ofthe airline' customers were avid coffee The airline used its customer research data to created its new Lift coffee brand, which is now offerexd on board. At Fort Worth-based Americanb Airlines Inc. (NYSE: ), the companhy has completed the rollout of its newl y enhanced table setting inthe first- and business-class The airline is now offering fliers new china, cutlery and wine glasses in thos cabins.
Customers flying on international first-class flights aboard the Boeint 777 and aboard transcontinentalBoeing 767-2009 flights will now be sippingf wine out of glasses that featurse a tulip-shaped globe, AMR said Wednesday. "We are committeed to investing in products and servicex that our loyalcustomers value," said John Tiliacos, American'as Managing Director - Onboard Products. "We continually evaluate our onboard product offerings and make necessary adjustments baseds on feedback from our customers and ourflighf attendants." Economy class was included in the recentf food and beverage upgrades.
American said fliers traveliny in economy class internationallu started receiving enhanced food and beverage itemsin May. The new producte include a gourmetsnacko mix, fresh green salads, cheese and crackers, a larget mid-flight snack box and a new dessert option with the