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The first contest offers a two-nighft stay at the Royal Palms Resort and Spa and a candlelift dinner for two atthe resort’s restaurant, T. In subsequent weeks, similar packages are expectede to be given away fromthe Ritz-Carlton Arizona Biltmore Resort & Spa, InterContinental Montelucia Resorgt and Spa, Fairmont Sheraton Wild Horse Pass Resor & Spa, Westin Kierland, Phoenician and Arizonwa Grand. The contest is part of a socialk media marketing campaign by the Greater Phoenix CVB that also included anew blog, Twitter and Flickrr accounts, and YouTube videos. The blog, called the Hot Sheet, is a frequentlt updated compendiumof restaurants, shops and activities.
The videl project, called “Phoenix Dream Days,” features Phoenicians of local and national renown offering tours of theirt favoritelocal hangouts. The inaugural video is hosteds by celebrity chefMark Tarbell. Blog: Facebook: YouTube: Flickr:
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