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Terms of the deal were not The branded jersey will be worn when the team opensz its season Saturday with a game againsty the defending WNBA championDetroitr Shock. In addition to the jersegy sponsorship, Los Angeles-based Farmers Insurance will receivr "considerable visibility" in during the home games. "We are very excitedd to be on the cuttinbg edge of this type of sponsorship with a majot sports franchise in amajor market. What made it even more attractive is that the Sparks reach a primary demographivc in our marketingstrategy – the women's market not only in L.A.
, but throughout our operating Farmers Insurance Executive Vice President and Chief Marketinvg Officer Kevin Kelso said in a The move comes on the heelws of another WNBA team, the , inkingg the league's first jersey sponsorthip deal earlier in the week with Jersey sponsorship is prevalent in overseas sports, most notabl y soccer, but has not caughft on amongst the major sports in the Unites States. has gone the way of the overseax counterparts withjersey sponsorship. The Los Angeles Galaxy's jersey is sponsored by and is sponsoredby . The is now allowinb teams to have sponsor patches onpracticre jerseys.
The and have both been reportedly examining suchsponsorshil deals, according to media
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